Hosted by Trace Adkins

Who was your favorite cowboy? Fan favorite voting now open!

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Get Ready for an All New Season

Country music icon, Trace Adkins, returns to host the highly anticipated second season of INSP's first competition series. This season, fourteen strong-willed cowboys head to a sweltering Texas ranch to prove they can out-cowboy the competition. The contestants lock horns in a number of grueling challenges, with Trace and a panel of experts judging their skills, knowledge, grit, and passion. Competing to win it all is a group of men and women from all across the nation with diverse backgrounds, including a world-renowned horse trainer, an eight-time US team roping champion, and a professional bull rider, to name a few. Full of explosive drama, and lots of ego, the pressure is on for the cowboys to prove they have what it takes. One-by-one, the contestant that can't stack up to the challenge hits the trail and heads home until only one stands, winning the prize of a lifetime.

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#ThisIsHowICowboy

We Believe Everyone Has a Little Bit of “Cowboy” in Them
Do you know someone who embraces and exemplifies the values and principles of the Cowboy Code? Maybe even you!

Share Your Photo or Video and Story.
We’ll include your entry in our #ThisIsHowICowboy Gallery. Here’s how:
1. Use the hashtag #ThisIsHowICowboy
2. Comment why your “cowboy” lives by the Cowboy Code and should be honored.
3. Post your photo or video to Facebook, Instagram or Twitter.
Who are the upstanding “cowboys” in your life? They could be a real working cowboy, a teacher, a mother, a neighbor, a store clerk, a friend—anyone who is an example of one or more of the values within the Cowboy Code.

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Think you have what it takes to compete in the Ultimate Cowboy Showdown?


CLICK HERE