INSP Launches a Brand-New Logo

Tip of the Hat to How Far We’ve Come 

While tuning in to your favorite network, you may notice our logo looks slightly different—but don’t fret! The INSP you love isn’t going anywhere. In fact, all that is changing is our logo. We thought it was about time that our logo aligned with the Western content, values, and heroes that you tune in to watch each and every day.

Who is INSP?

From the everyman vigilante called to action to the brave lawmen who risk their lives in the name of justice, and every hero in between—here at INSP, we celebrate the salt-of-the-earth spirit and uncharted living.  With a lineup of acquired and original programming to provide a trusted viewing experience, justice and doing what’s right is at the heart of what we do.

Formula for Success

Over the past decade, we’ve continued to expand and gain momentum in popularity. Experiencing seven straight years of ratings growth, our once-unassuming network has transformed into a powerhouse. In the previous two years, our network jumped from CableFax Daily’s Primetime Rankings top 20 in 2020 to the top 10 in 2021—beating out big-name competition like Bravo, AMC, MTV, Discovery, and the History Channel. Available 24 hours a day through DirecTV, Verizon FiOS, Dish Network, AT&T U-verse, and more than 2,800 other cable systems, INSP’s reach extends to over 60 million households. With cord cutting on the rise, we’ve launched our programming on vMVPDs, like Sling TV, Fubo, TV, Philo, Frndly TV, Vidgo, SelectTV, and Evoca.

The Start of a New Era

In 2019, our brand took on a new mentality and tagline. Out was the “It’s a New Day” tagline, and in, was “Heroes Live Here.” Although this new direction was far from where we started, our logo remained the same.

Since then, we’ve put together a curated lineup that represents the Westerns we love and the Western-adjacent lifestyle we live by. After years of finessing our programming, we’re excited to launch our brand-new logo that reflects the essence of INSP.

INSP’s EVP of Marketing, Hayes Tauber, and his marketing team spearheaded the redesign, teaming up with world-renowned graphic designer Paula Scher. A partner at Pentagram, a leading brand design agency, Paula has worked with some of the biggest brands in the world, including Tiffany & Co., Microsoft, Citibank, and Adobe. Paula was instrumental in helping our team create a logo that reflects who we are.

Like our action-packed movies and series, our new logo makes a statement. The old, boisterous, and not easily forgotten design symbolizes our record-breaking rankings and rise in ratings. To make the logo authentically INSP, we added a rugged cowboy hat. Weathered, but not worn out, the hat’s presence pays homage to the brave heroes and everyday good guys with the hearts of heroes.