It’s no myth that Theodore Roosevelt drank huge volumes of coffee, some say a gallon a day! But did T.R. coin the famous Maxwell House tagline, “Good to the Last Drop?”
The Cheek-Neal coffee company branded Maxwell House Coffee in 1915, using the tagline, “Good to the Last Drop,” a phrase nearly identical to the 1908 Coca-Cola slogan, “Good til the Last Drop.” In 1925, Cheek-Neal sold out to General Foods and during the 1930s, ads appeared claiming the catchy tagline was uttered with delight by President Theodore Roosevelt in 1907 while sipping Maxwell House Coffee in Nashville. Later, the company retracted the endorsement, stating the slogan was written by a former president of General Foods. The iconic tagline is still used today.
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About the Author
Native New Yorker, Darlene Cah is a writer, actor/improvisor, and digital content specialist based in North Carolina. Her short stories have appeared in Smokelong Quarterly, Red Earth Review, Have a NYC (Anthology), Referential Magazine, and other journals. Fiction awards include Soul-Making Keats Literary Competition, Emrys Fiction Prize, Semifinalist ScreenCraft Cinematic Short Story Contest, and more. Advertising awards include Finalist Media Post Awards for email, Honorable Mention Clios, One Shows, and Andys (print). When not writing for INSP, you’ll find her on stage, backstage, or coaching improv for Shakespeare & Friends Theater Company. And, of course, playing fetch with her dog.
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