Heroes
Heroes

Sam
Elliott

Rugged, steady, and timeless, Sam Elliott’s deep-voiced authenticity and enduring Western spirit have made him one of the genre’s most iconic figures.

Learn More
Sam  Elliott Sam  Elliott
Heroes

Kirk
Douglas

Rising from humble beginnings to Hollywood legend, Kirk Douglas built a career defined by intensity, courage, and trailblazing artistry—leaving an indelible mark on Westerns and cinema history.

Learn More
Kirk  Douglas Kirk  Douglas
Heroes

James
Arness

As Marshal Matt Dillon on Gunsmoke, James Arness stood tall—literally and figuratively—for 20 years. His calm authority and quiet strength made him a legend of the small screen frontier.

Learn More
James  Arness James  Arness

INSP's Top 50 Films

FRIDAYS | 9PM ET

1

Cowboy Code

One

Look out for your own

2

Cowboy Code

Two

Always finish what you start

3

Cowboy Code

Three

Always help someone in need

4

Cowboy Code

Four

Give your enemy a fighting chance

5

Cowboy Code

Five

When you make a promise, keep it

6

Cowboy Code

Six

Honesty is absolute

7

Cowboy Code

Seven

Talk less and say more

8

Cowboy Code

Eight

Be tough but fair

9

Cowboy Code

Nine

Never bother another man's horse

10

Cowboy Code

Ten

Know where to draw the line

Explore the INSP cowboy code blog

Read Now

All Heroes

Heroes

Discover our Heroes and Legends

Events
Search for: