Heroes
Heroes

James
Garner

With easygoing charm and quiet strength, James Garner redefined the Western hero—bringing wit and integrity to classics on the big and small screen.

Learn More
James  Garner James  Garner
Heroes

Burt
Lancaster

Bold, athletic, and fiercely independent, Burt Lancaster rose from circus acrobat to Hollywood legend—bringing grit and depth to Westerns and beyond.

Learn More
Burt  Lancaster Burt  Lancaster
Heroes

Audie
Murphy

America’s most decorated WWII soldier became a silver screen cowboy. Audie Murphy brought real-life bravery to his roles in war dramas and dozens of classic Westerns.

Learn More
Audie  Murphy Audie  Murphy
Specials & Events

Marvelous Maverick

SUNDAY | 2PM ET

1

Cowboy Code

One

Look out for your own

2

Cowboy Code

Two

Always finish what you start

3

Cowboy Code

Three

Always help someone in need

4

Cowboy Code

Four

Give your enemy a fighting chance

5

Cowboy Code

Five

When you make a promise, keep it

6

Cowboy Code

Six

Honesty is absolute

7

Cowboy Code

Seven

Talk less and say more

8

Cowboy Code

Eight

Be tough but fair

9

Cowboy Code

Nine

Never bother another man's horse

10

Cowboy Code

Ten

Know where to draw the line

Explore the INSP cowboy code blog

Read Now

All Heroes

Heroes

Discover our Heroes and Legends

Events
Search for: