The first-ever Holiday Sale at The INSP General Store! Up to 25% OFF! Shop Now

Heroes
Heroes

John
Wayne

With his iconic swagger and commanding presence, John Wayne defined the Western hero. He brought grit, honor, and larger-than-life charisma to every dusty trail.

Learn More
John  Wayne John  Wayne
Heroes

James
Arness

As Marshal Matt Dillon on Gunsmoke, James Arness stood tall—literally and figuratively—for 20 years. His calm authority and quiet strength made him a legend of the small screen frontier.

Learn More
James  Arness James  Arness
Heroes

Maureen
O'Hara

Fiery-haired and fearless, Maureen O’Hara brought strength, beauty, and spirit to classic Westerns—becoming Hollywood’s beloved leading lady.

Learn More
Maureen  O'Hara Maureen  O'Hara

Mysteries of the West

Fridays in December

1

Cowboy Code

One

Look out for your own

2

Cowboy Code

Two

Always finish what you start

3

Cowboy Code

Three

Always help someone in need

4

Cowboy Code

Four

Give your enemy a fighting chance

5

Cowboy Code

Five

When you make a promise, keep it

6

Cowboy Code

Six

Honesty is absolute

7

Cowboy Code

Seven

Talk less and say more

8

Cowboy Code

Eight

Be tough but fair

9

Cowboy Code

Nine

Never bother another man's horse

10

Cowboy Code

Ten

Know where to draw the line

Explore the INSP cowboy code blog

Read Now
Heroes

Discover our Heroes and Legends

Events
Search for: