(Indian Land, SC – July 29, 2019) – General entertainment network INSP, the leader in Western & Western-adjacent programming, has set a premiere date for the cowboy competition series, Ultimate Cowboy Showdown. Hosted by award-winning country music icon, Trace Adkins, the six-night event premieres on Monday, October 14th at 9PM ET. Craig Miller, VP of Original Programming & Development for INSP, made the announcement.
“The debut of Ultimate Cowboy Showdown ushers in the next phase in INSP’s programming strategy,” said Miller. “As a network with a proven track record of rating success with Western-themed programming, adding a competition series, featuring cowboys, to our slate is a natural progression. In Ultimate Cowboy Showdown, viewers will watch as these participants are pushed to the limit in a relentless series of tough and demanding challenges for the chance to win a life-changing prize package.”
Miller continued, “And Trace Adkins is the perfect host to wrangle a bunch of tough cowboys. Not only is Trace an accomplished musician, with more than 11M albums to his credit, but he is a ranch owner with a deep respect for the day-to-day grind of a cowboy and the sacrifice it takes to live that life.”
In Ultimate Cowboy Showdown, 12 cowboys (men and women) from across the country will compete for the ultimate cowboy prize – a herd of cattle they can raise and take to market. As the competition will air on INSP, over the course of six nights, viewers will watch the strong-willed cowboys undergo a series of grueling physical and mental challenges that will test them individually and as teams. Chock full of explosive drama, and lots of ego, the last cowboy standing will walk away with a prize package that includes the herd, the coveted Ultimate Cowboy Showdown belt-buckle, and a lifetime of bragging rights.
Ultimate Cowboy Showdown airs exclusively on INSP the week of Monday, October 14th through Friday, October 18th at 9PM ET. The competition concludes with the final showdown on Sunday, October 20th at 9PM ET.
Ultimate Cowboy Showdown was produced for INSP by Glassman Media.
INSP is available nationwide to more than 76M households via Dish Network (channel 259), DirecTV (channel 364), Verizon FiOS (channel 286), AT&T U-verse (channel 564) and more than 2,800 cable systems. Click here to find INSP in your area. INSP provides a trusted viewing experience with a lineup of exclusive and original series, timeless Westerns, action-filled dramas, and films focused on adventure and heroic characters.
About Glassman Media
Glassman Media is an independent Los Angeles-based international television production company whose credits include NBC’s current hit series The Wall, produced in partnership with LeBron James and his production company Spring Hill Entertainment; the FOX upcoming series Spin The Wheel; ABC’s Battle of the Network Stars, CMT’s record-setting series Sweet Home Alabama; NBC’s hit dating series Average Joe; the critically-acclaimed Three Wishes (NBC), which was named the “most family friendly show on broadcast television.” Adaptations of Glassman Media original formats have been done in territories around the world.
About Trace Adkins
Towering baritone Trace Adkins has sold more than 11 million albums and charted more than 20 singles in his 25 years in Nashville, a remarkable run for one of country music’s most easily identifiable stars. With over one billion spins on Pandora (10 million per month), one million followers on Spotify and nearly 200 million plays on YouTube, the Louisiana native is back in the studio after releasing his 12th studio album, Something’s Going On, on BBR Music Group/Wheelhouse Records in 2017. A three-time GRAMMY Award nominee, Adkins has won three Academy of Country Music Awards, including the 2009 Single of the Year Award for “You’re Gonna Miss This” and Vocal Event of the Year with Blake Shelton for “Hillbilly Bone” in 2010. The Grand Ole Opry member is also an author and spokesman for the Wounded Warrior Project and The American Red Cross, for whom he raised more than $1.5 million dollars as winner of NBC’s All-Star Celebrity Apprentice. In recent years, Adkins has performed for our service members across 12 USO Tours. In his 2007 autobiography, A Personal Stand: Observations and Opinions from a Freethinking Roughneck, Adkins recounted his rise to fame, brushes with death, and battles with personal demons. Adkins has also acted in multiple films and television shows, playing a tough-as-nails biker in “The Lincoln Lawyer” (starring Matthew McConaughey), a desperate father in “Deepwater Horizon” (starring Mark Wahlberg) and a wise oracle of a tattoo artist in the family friendly film “Moms’ Night Out” (starring Patricia Heaton, Sean Astin, Sarah Drew). His most recent role was that of MercyMe’s real-life manager, Brickell, in the box office smash “I Can Only Imagine.” The film was the third biggest selling movie on its opening weekend in America. For tour dates and more information, visit www.traceadkins.com or on Twitter, Facebook and Instagram @TraceAdkins.
For immediate release
Contact: Tara Brown