(Indian Land, SC – July 10, 2018) – General entertainment television network INSP has announced it will move its popular original series, The Cowboy Way, from Thursdays to Sunday nights at 8:00PM ET. The change will take place when season 4 premieres on Sunday, August 26th. The announcement was made by Doug Butts, SVP of Programming at INSP.
“Over the first three seasons our viewers have seen the challenges of modern-day cowboy life, including the pains, strains and even broken bones that are a daily occupational hazard. They have also witnessed the three friends struggle to strike a balance between the demands of getting married and raising families with the stark realities of running a cattle business. In season four, the three cowboys take their biggest gamble yet – an all-or-nothing deal with a wealthy rancher. This will test Bubba, Booger and Cody in ways they could not have anticipated,” said Butts.
He continued, “It has been great to see how The Cowboy Way has been enthusiastically embraced by our loyal viewers, for whom the series has become destination viewing. With the move to Sunday nights immediately following our ‘Saddle Up Weekends’ block, we look forward to keeping up the momentum in one of our highest rated time periods.”
INSP’s original series The Cowboy Way depicts the adventures of three modern-day cowboys. From brutally long hours and uncertain income, Bubba Thompson – rancher & carpenter; Cody Harris – rodeo champion & cattle dealer; and Chris “Booger” Brown – cattleman & horse trainer, are driven by a strong work ethic and a cowboy code as important to them as it was to the pioneers of the Old West.
Season 4 of The Cowboy Way, which is produced for INSP by Glassman Media, will premiere on Sunday, August 26th at 8:00PM ET.
INSP is available nationwide to more than 81M households via Dish Network (channel 259), DirecTV (channel 364), Verizon FiOS (channel 286), AT&T U-verse (channel 564) and more than 2,800 cable systems. Click here to find INSP in your area. INSP provides a trusted viewing experience with a lineup of exclusive and original series, timeless Westerns, action-filled dramas, and films focused on adventure and heroic characters.
About Glassman Media
Glassman Media is an independent Los Angeles-based international television production company whose credits include NBC’s current hit series The Wall, produced in partnership with LeBron James and his production company Spring Hill Entertainment; ABC’s Battle of the Network Stars, CMT’s record-setting series Sweet Home Alabama; NBC’s hit dating series Average Joe; the critically-acclaimed Three Wishes (NBC), which was named the “most family friendly show on broadcast television.” Adaptations of Glassman Media original formats have been done in territories around the world.
For Immediate Release
Contact: Simone McDowell