FOR IMMEDIATE RELEASE: JANUARY 15, 2008
CONTACT: Kristina Hill
704.806.1511
khill@insp.com
KEITH WOODARD PROMOTED TO VP-COMMERCIAL SALES
FOR THE INSPIRATION NETWORKS
CHARLOTTE, NC – The Inspiration Networks has promoted Keith Woodard to Vice President-Commercial Sales, according to Marc Favaro, Senior Vice-President of Ad Sales for The Inspiration Networks. In his new role, Woodard will oversee the development and execution of commercial ad sales strategies for INSP – The Inspiration Network, the digital lifestyle network Inspirational Life Television (i-Lifetv), the international network Inspiration Network International (INI), and the organization’s broadband and network-affiliated websites.
“Keith has proved to be a valuable asset in terms of his ability to grow traditional commercial sales on our networks while developing and refining the stewardship process necessary to increase our media sales revenue,” said Favaro. “He has worked the last several years to strengthen our base of advertisers across a variety of industries and he will continue to be a valuable contributor to our long-range efforts.”
“I’m excited about this new role,” said Woodard. “The inspirational community continues to deliver potential that is unmatched in other sectors. Our platforms deliver loyal, engaged audiences with solid demos that help drive business to our advertising partners. I look forward to continuing to tell this story.”
As Vice-President, Woodard will be responsible for identifying, analyzing, and recommending new commercial ad opportunities and managing commercial ad revenue streams and inventory. Most recently, Woodard served The Inspiration Networks as Director of Commercial Sales. In this position, he has been a key contributor to growing the organization’s commercial ad revenue year-to-year, and was a key player in securing commercial advertising deals with Walden Media, Lionsgate, Sony BMG, Verity Records, Weight Watchers, and Lane Bryant, among others.
Woodard served as Traffic Manager for The Inspiration Networks from 1993 through 1997. He rejoined the organization in 2000 as Commercial Sales Manager. He also has served as an Account Executive with the Denver, CO-based Jato Communications, where he developed new business accounts as well as an account executive with WorldCom Communications and WBTV Jefferson Pilot, both in Charlotte, NC.
A graduate of Florida A & M University (FAMU), Woodard holds a Bachelor’s degree in Journalism and Sociology.
-30-
About The Inspiration Networks: The Inspiration Networks are available to more than a billion people worldwide through multiple distribution platforms, including Internet Broadband www.inspiration.net and four satellite and cable TV networks (INSP - The Inspiration Network; i-Lifetv - Inspirational Life Television; LFC - La Familia Cosmovision; and INI - Inspiration Network International). The Inspiration Networks also operate “Inspiration Video On Demand,” the first inspirational platform for cable television video on demand (VOD) delivery; and “Inspiration Global,” providing broadband video content in the world’s four major trade languages – French, Italian, German, and Spanish.