As Vice President of Inspirational Life Television (i-Lifetv), the first inspirational lifestyles digital cable television network, Christie Legg is responsible for aggregation and development of original and exclusive programming for the network; long-term strategic planning; and overseeing day-to-day issues of the growing network.
Legg previously was Director of Programming, i-Lifetv. Her responsibilities included overseeing the format of the network, lifestyle programming acquisition, working with the organization’s affiliate relations and marketing staff to help distribute and market the network, monitoring the sales of airtime, revenue objectives, and budget development. Prior to this position, Legg was Affiliate Marketing Manager for The Inspiration Networks, where she developed new marketing objectives, materials and strategies within a full range of media.
Her background also includes work within the Marketing and Advertising industries, providing full service media design and placement, product development and strategic planning and implementation.
Legg is a member of Cable Telecommunications Association of Marketing and the National Religious Broadcasters Association. She is on the Executive Board for Women in Christian Media.
She holds a Bachelor of Science in Journalism from North Texas State University, Denton, Texas.