The Contract allows INSP to enter the upfront markets as network ratings surge.
Indian Land, SC – The Inspiration Networks today announced that a contract has been signed with The Nielsen Company to provide daily ratings for INSP-The Inspiration Network. The announcement was made by Bill Airy, Chief Strategy Officer.
“This is an historic day for INSP,” Airy said. “Since the launch of our ‘New Day’ campaign in October 2010, INSP has experienced phenomenal growth in ratings and viewership.”
Airy explained that the network began receiving weekly data from Nielsen in September. “As these ratings have documented, INSP has become one of America’s fastest-growing cable networks.” Comparing pre-New Day averages with those from April 2011, INSP’s weekly 24/7 household ratings averages have increased 186%, with increases of 1000% and more in some dayparts.
Airy noted that there also have been dramatic changes in demographics. “In fact, INSP has become the number one network in viewers per viewing household (VPVH) for women 35+. Advertisers and agencies have responded enthusiastically to our new programming, our growing audience, and the demos we are delivering. The move to daily ratings is the next step in this process, providing the tools to continue this expansion.”
To meet the growing demands of these new advertising initiatives, INSP has established a sales force in New York City.
INSP is available in more than 68 million homes across the US on more than 2,800 cable systems and on DIRECTV channel 364 and DISH Network channel 259. Viewers can check their local program guides for channel line-up information or visit www.insp.com.
PRESS RELEASE – May 24, 2011
CONTACT – Melissa Prince
704 724 0745