The Inspiration Networks Signs Agreement with The Nielsen Company To Receive Ratings for INSP-The Inspiration Network
Ratings are part of the network’s rebrand and strategy to broaden its reach and viewership with values-based entertainment content for socially-conservative Boomers.
Indian Land, SC – The Inspiration Networks today announced that an agreement has been signed with The Nielsen Company to receive ratings for INSP-The Inspiration Network. The announcement was made by Bill Airy, Chief Strategy Officer.
“This new agreement with Nielsen is a central part of the rebranding of INSP,” Airy said. “For the past two years, we have conducted extensive research into market conditions and trends. We believe that we have identified a gap in the market: the millions of Baby Boomers who have a strong desire for entertaining and inspiring television that reinforces their values; values that they want to pass on to their children. We are re-shaping INSP to target this audience.”
The Inspiration Networks has announced that the rebranded INSP will debut on Monday, October 18th, under the theme “It’s a New Day!”
“Becoming a Nielsen-rated network is an important step toward moving into the mainstream advertising marketplace,” Airy said. “We have been encouraged by the strong positive response we are already receiving from advertising agencies and advertisers.”
“‘It’s a New Day!’ will be tightly focused on reaching America’s 78 million Baby Boomers, and especially the cross-section of this group who are ‘socially conservative,’” said Airy. “According to a February 2010 Pew Research report, 43% of Baby Boomers self-identify as socially-conservative. This means that there are over 35 million Americans in this underserved category. These are people who embrace traditional family values and moral beliefs, but also want to watch television programs that hearken back to the simplicity of yesterday and reflect hope for the future in an entertaining way.”
According to Airy, INSP began adding new programming targeting socially-conservative Baby Boomers a little over a year ago. “From the preliminary data we have received from Nielsen on the programming changes we’ve already made, we know that there is a strong viewer response to this concept. And, through our rebranding and the additional programming changes we’ll be making on October 18th, we believe that our audience will continue to grow in the coming months,” he said.
INSP is available in more than 60 million homes across the US on more than 2,800 cable systems and on DIRECTV channel 364 and DISH Network channel 259. Viewers can check their local program guides for channel line-up information or visit www.insp.com.
October 4, 2010
CONTACT: Melissa Prince