FOR IMMEDIATE RELEASE:
September 27, 2010
The Inspiration Networks Announces Major Rebrand for Flagship Network INSP – The Inspiration Network
Network will target underserved market of socially-conservative boomers with values-based entertainment programming.
Indian Land, SC – The Inspiration Networks today announced a major rebrand for its flagship network INSP – The Inspiration Network that is slated to debut on Monday, October 18th. The rebranded network will launch under the theme “It’s a New Day!” with new network graphics and a refocused programming lineup. The announcement was made by David Cerullo, Chairman and CEO for The Inspiration Networks.
“Throughout the twenty-year history of The Inspiration Networks, INSP has built a strong, cutting-edge brand that is respected by our distribution partners, sponsors, and millions of viewers across the country,” said Cerullo. “‘It’s a New Day!’ represents our desire to sharpen the vision for the network and bring a new voice to television – one that acknowledges the trials and struggles of life while also celebrating the faith, family, and freedoms that are uniquely part of our viewers’ lives.”
Cerullo said that the new INSP programming direction is the result of extensive research into trends and market conditions. “We have adapted generational science methodology to better understand the pulse of our time. The same kinds of patterns are emerging that have proven historically significant. In the face of the most significant economic downturn in our lifetime, millions of Americans are yearning for the familiar and comfortable. They want television that reinforces their values; values that they want to pass on to their children.”
The new INSP lineup will tailor to the viewing habits of this demographic with a combination of original and acquired high-quality content that spans the drama, comedy and documentary genres, along with interstitials, award-winning specials, and top-tier music and teaching programs that viewers have come to expect from INSP.
“‘It’s a New Day!’ will be tightly focused on reaching America’s 78 million Baby Boomers, and especially the cross-section of this group who self-identify as ‘socially-conservative,’” said Cerullo. “This is an influential, underserved demographic that embraces traditional family values and moral beliefs, but also wants to watch television programs that hearken back to the simplicity of yesterday and reflect hope for the future in an entertaining way.”
Cerullo said that a series of announcements will be made about this new direction in the coming weeks. “Our programming unit has closed blockbuster deals that will bring proven television staples and movies to INSP. Our creative services division, led by Jim Goss, also has created a dynamic backdrop to tell the new on-air story for INSP.”
While adapting new strategies, Cerullo stressed that “inspiration” remains at the core of this new direction. “INSP will continue to air the best faith-based programs and teaching from the most respected inspirational figures in America such as Joyce Meyer and Bishop T.D. Jakes. Ultimately, the new INSP brand will encourage people in their faith walk and meet their desire to be entertained with content consistent with their lifestyle. We believe that this is a winning combination.”
INSP is available in more than 60 million homes across the US on more than 2,800 cable systems and on DIRECTV channel 364 and DISH Network channel 259. Viewers can check their local program guides for channel line-up information or visit www.insp.com.
About The Inspiration Networks:
The Inspiration Networks are available to more than a billion people worldwide through multiple distribution platforms, including four satellite and cable TV networks (INSP – The Inspiration Network; Halogen TV (www.halogentv.com); LFC – La Familia Cosmovision; and INI – Inspiration Network International). The Inspiration Networks also operate “Halogen On Demand,” for national television video on demand (VOD) delivery; and “Inspiration Global,” providing broadband video content to non-English speaking audiences.