The Inspiration Networks Announces Agreement with Sullivan Entertainment Inc.
Multi-year deal brings television series “Wind at My Back” to INSP – The Inspiration Network. Series supports network’s “It’s a New Day!” rebrand.
Indian Land, SC – Doug Butts, SVP Programming for The Inspiration Networks, today announced the signing of an exclusive multi-year agreement with Sullivan Entertainment Inc. that brings the popular Canadian television series “Wind at My Back” to the United States on INSP – The Inspiration Network. The series will debut on INSP starting Monday, October 18th at 5pm EST with a two-hour special and will air regularly Monday-Friday at 2pm and 5pm EST. The program addition is part of the network’s “It’s a New Day!” rebrand, which targets socially-conservative Baby Boomers with values-based entertainment programming.
“We’re excited to announce this agreement with Sullivan Entertainment Inc.,” said Butts. “Our goal is to use the powerful medium of television to equip, empower, and entertain our viewers with uplifting and life-affirming values-based programs. Adding ‘Wind at My Back’ to the INSP programming line-up helps accomplish this goal. We’re confident that our viewers will relate to this series, and its powerful message of relying on family, hard work, and dedication to overcome life’s obstacles.”
“Wind at My Back” – starring Shirley Douglas and Kathryn Greenwood – journeys back in time to the Great Depression era to share the trials and tribulations of the Bailey family as they struggle with the hardships of everyday life and the hard economic times in the fictional mining town of New Bedford. Viewers will follow the Baileys throughout this five-season series as they face these situations and many more with love, laughter, and perseverance.
“Given the current economic climate, the story of the Bailey family is one that many of our viewers can relate to,” said Butts.
The Inspiration Networks recently announced a major rebrand for INSP based on extensive research into trends and market conditions which showed that millions of Americans are yearning for the familiar and comfortable and desire television that reinforces their values. The new INSP lineup tailors to the viewing habits of a cross-section of socially-conservative Baby Boomers with a combination of original and acquired high-quality content that spans the drama, comedy and documentary genres, along with interstitials, award-winning specials, family-friendly films, and top-tier music and teaching programs that viewers have come to expect from INSP.
Sullivan Entertainment Inc. is the producer of some of Canada’s most-watched television series, having not only created and produced “Wind at My Back” but also the “Anne of Green Gables” and “Road to Avonlea” franchises. Founded in 1979 by Kevin Sullivan and Trudy Grant, Sullivan Entertainment Inc.’s award-winning productions are seen in more than 150 countries around the world.
INSP is available in more than 62 million homes across the US on more than 2,800 cable systems and on DIRECTV channel 364 and DISH Network channel 259. Viewers can check their local program guides for channel line-up information or visit www.insp.com.
October 12, 2010
Contact: Melissa Prince