For Immediate Release:
March 26, 2009
An additional 4.7 million HH now receive INI
Indian Land, SC – An agreement has been reached between Sky Italia and The Inspiration Networks for the launch of Inspiration Network International (INI) on satellite Hotbird 6; channel 960. The announcement was made today by Bill Airy, Chief Operating Officer.
Launched in January 2005, INI was developed after more than twelve years of research. INI now has become the fastest growing inspirational network for the international audience. “Our goal is to make INI culturally relevant, and not duplicate our domestic networks, INSP, i-Lifetv, or LFC,” Airy said. “INI’s content reflects a global perspective with a wide range of programs specifically of interest to the international audience and the expatriate community in the Italian market.”
With the additional 4.7 million HH, INI now can be seen throughout Europe, the Middle East, Australia, New Zealand, and most of Africa. “INI resonates with audiences elsewhere in the world, and we believe that it will have great impact in Italy,” noted Airy. “Inspiration is the only English-speaking Christian network on the Sky Italia platform.”
One of INI’s hallmarks is its line-up of exclusive and original programming, which includes a wide variety of musical series and specials, targeting the full-range of contemporary musical styles, ranging from traditional Gospel to hip hop and rap.
Teens from across the world have connected with the Steelroots block, fuelled by exclusive programs featuring extreme sports and music. “We particularly are excited to bring this content to Sky Italia,” Airy said. “We believe that young audiences will find a voice that speaks their language.”
INI also features many hours of exclusive content for children as well as practical lifestyle programs which help viewers cultivate better relationships, stronger families, improved health, and sound finances. More information can be found at www.ini.tv.
Airy confirmed that additional international distribution agreements are being negotiated. “We have a global strategy. The groundwork has been laid and we know that our strategy works. We look forward to continued growth and expansion, both globally and in the U.S. for all of our networks.”
About The Inspiration Networks:
The Inspiration Networks are available to more than a billion people worldwide through multiple distribution platforms, including four satellite and cable TV networks (INSP – The Inspiration Network; i-Lifetv – Inspirational Life Television; LFC – La Familia Cosmovision; and INI – Inspiration Network International). The Inspiration Networks also operate “Inspiration Video On Demand,” the first inspirational platform for cable television and satellite video on demand (VOD) delivery; and “Inspiration Global,” providing broadband video content to non-English speaking audiences.