Who’s Watching INSP?

• Primarily married, educated women with older kids at home.
• Nielsen ratings show strength in Adults 50+ and Women 45+.
• White/African American 64/34% (Source: MRI 2010).

Our viewers are a diverse group of people with varied interests and passions. Our programming is developed with an eye toward widespread appeal for the following psychographic groups, drawn from Nielsen’s Prizm® Analysis:

Conservative Classics College educated, typically childless, singles and empty-nesters who live in older suburban homes with two cars in the driveway and a wooden deck out back.

Pools & Patios Mature couples at the top of their professional careers who have prospered in life and gravitated to stable neighborhoods where they enjoy the comfort of large patios and backyard pools.

Cautious Couples Largely working-class and white, with some college education and a high rate of homeownership, today’s Cautious Couples pursue a quieter lifestyle and have a proclivity for reading and travel.

Heartlanders A mix of Cautious Couples and Conservative Classics residing in the largely rural areas of America’s heartland.